Posts related to various topics on this blog.

ReelSEO’s lessons from 2013’s Top Video Ads

ReelSEO is my go-to resource for all things related video marketing and SEO. True to form, they compiled an amazing look at one of my favorite topics, video content advertising. Click through to the article to check out some examples of what worked, and others that didn’t quite show the ROI the client may have expected.

Read the full article here »

Or check out the recap with Tim Schmoyer and Andy Smith

Portsmouth needs a design guide for Historic District

barn
Do you live in Portsmouth? Do you have a few choice words about the Historic District Commission? So do I.

**Don’t have cable? Watch online
***Real Player needed

Did you also know that there are no clear guidelines to help historic district homeowners as they plan improvements to their homes? The most recent is as old as I am… dated 1977. Tonight at Portsmouth City Hall, at 7pm, the city council will hold a public hearing to address the allocation of funds to create an updated design guide to help explain to homeowners what the Historic District Commission is looking for when you want to update windows, change the style of your front door, or (in my case) change the material used on the roof.

It can be expensive to appear in front of the commission. It cost me nearly $170 to hear that I could not put a metal roof on my 180 year old barn. Would a design guide have helped? I’m not sure either way, but what about the woman who wanted to replace old, single-pane windows with more energy efficient windows. She was also denied because she did not have the answers to the commission’s questions. She didn’t have a guide, which would have explained the difference between a casement and a replacement window, what material should be and how the trim should look.

A design guide is nothing more than instructions for maintaining a look & feel that reflects a brand’s image. In this case, the brand is historic Portsmouth, NH. It is an expensive proposition to learn your lesson at the hearing. And that’s just what Portsmouth homeowners are up against when they spend their time dreaming up improvements to their homes; improvements that will make their space more useful, more energy efficient, more livable.

During the recent election, one city councilor who will be seated this evening told me, “The design guide is not ready for prime-time.” As though work has been done to create such a guide and all was required now was approval to accept. That’s not where we stand.

Portsmouth’s historic district property owners deserve to have the same resources available to communities across the country – a current and updated design guide that clearly explains each and every point that will fall under the scrutiny of the city’s Historic District Commission. A resource that is readily available AHEAD of submitting their application and paying the exceptional fees associated with the process.

Should the Portsmouth City Council vote down this initiative, it should be so noted, in order for city residents and property owners to direct their complaints and frustrations appropriately, on those councillors who have continually delayed action.

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Dan Freund is a tax-paying, Portsmouth resident.
In the Fall of 2013, he applied to replace an asphalt roof with a metal roof, and was denied. Color, shape, even the durability of modern coatings were given as cause for denial. The fee to apply was $50. The unexpected fees for postage, notification, and an ad in the local newspaper amounted to $114.67, and notice of additional charge above the application fee was not readily given ahead of receiving the bill. It cost nearly $165 to be DENIED. While unclear whether or not a design guide would have resulted in a more favorable outcome, it certainly would have helped in the planning stages.

2013 #AhaSummit – Video Cameo

My friends Allen and Lani have been putting on the annual Aha Summit for business owners and professionals to learn about the ever changing landscape of social media and the road to conversion. And for several of those years they’ve invited my participation in one way or another. This year, they’ve asked me to join one of their panels to talk about content and my particular experience with best practices, do’s and don’ts. But in addition, they asked me to submit a video cameo to play at some point during the day, in between speakers. So I opted to capture and edit the above video entirely on my iPhone… mostly to prove the point that content does not have to be overly complicated in order to be effective. Thanks again to Lani and Allen for including me yet again. And be sure to follow #AhaSummit on Twitter for all the tweets from the day.

User-generated content embraced by Sears ecommerce

A great example of a large brand embracing user-generated content to support its ecommerce operation has been posted to MediaPost. In this article, Drew Neisser recounts a conversation he had with Sears‘ John Courtney about the 33,000 user-generated reviews Sears has posted on its ecommerce site. Still think the content your fans and consumers are generating isn’t up to par with your brand’s image? Have a read through this article and reconsider.

A few Vine ideas for NHFF’s social video contest

Howdy friends and neighbors, have you signed up for the 2013 NH Film Festival‘s Social Video Contest? Winners get 2 VIP passes to this year’s festival. Well, I thought you might find some inspiration from the following examples. So take this opportunity to embrace the spirit of filmmaking in 6 or 15 seconds. Go ahead and thrill us.

Give your submission a touch of TMZ

[vine]https://vine.co/v/hA7HIF6YJOv[/vine]


Show us your BeatBox

[vine]https://vine.co/v/hAtblHOr0mi[/vine]
[vine]https://vine.co/v/hKniYapneI2[/vine]


Conjure up some magic

[vine]https://vine.co/v/hAtbPmdAqwg[/vine]


Share your journey to NHFF, near and far

[vine]https://vine.co/v/hAtrebV5ex6[/vine]


Give us your best monlogue [vine]https://vine.co/v/hK19JbTitID[/vine]


Develop a character (or 2)

[vine]https://vine.co/v/hADnDa5lUhQ[/vine]
[vine]https://vine.co/v/hmLmv03E7Bh[/vine]


Scare us

[vine]https://vine.co/v/hAnQ5mHzDUq[/vine]


Give us a reason to ask, “WTF?”
[vine]https://vine.co/v/hKvp3DgKUFm[/vine]


Get the office in on your submission

[vine]https://vine.co/v/hqAbiV3FKJe[/vine]


Flash a whole bunch of neat images on the screen.

[vine]https://vine.co/v/hqjgEU1gleb[/vine]


Be overly excited about something trivial.

[vine]https://vine.co/v/hq39wxIna3w[/vine]


Tell a story as a series over several submissions.

[vine]https://vine.co/v/bYTVhXBAx7t[/vine]
[vine]https://vine.co/v/bYtZl13v3v6[/vine]
[vine]https://vine.co/v/bYEdnariWpn[/vine]

Want to register for the contest? Get started here »

Best promotional YouTube campaign. And the winner is…

PBS has launched a rather compelling campaign promoting the quality of their programming by launching a direct attack on the Reality Television industry. TV Gone Wrong seeks to reach television viewers fed up with the low value associated with the mindless drama associated with some far off swamp or  mid-Atlantic coastal state, and donate $13 to 13. Check out the campaign below and be sure to click the overlaid annotation at the end. For those of you unfamiliar, annotations is a feature offered by YouTube to add interactivity to videos (not currently available on mobile).

http://www.youtube.com/watch?v=7o3_q_ZWyGw

http://www.youtube.com/watch?v=OQRG8YaXDK8

http://www.youtube.com/watch?v=0722x_o84Qs

 

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Help me retweet this post.

Where do gift baskets come from?

Do you ever wonder where those wonderful gift baskets we sometimes receive actually come from? I mean, who is it putting those things together? I suppose I never really thought about before spending the day with Jim Brennan, founder of PS It Matters and featured driving in the following Vine I tweeted earlier today.

[tweet https://twitter.com/MyFriendDan/statuses/362242919199014912]

I didn’t begin the day believing the act of giving a gift basket could really ever matter all that much. But that’s exactly what I discovered as Jim and I drove from Portsmouth to Portland speaking with some of the folks who have given his baskets as gifts to their clients, customers, and friends. Here’s the way it works: you purchase a basket or a gift cube and fill it with items you feel are appropriate for the situation, and 15% of the purchase price is donated to a food pantry of your choosing. Yeah, seriously… and you’re not paying marked up prices either. You’re paying the same price as you would find those items anywhere. So why wouldn’t everyone do it this way? Good question. I guess it’s up to you and me to help spread the good word and give a few of these ourselves.

[vine size=480 type=postcard]hqZlUm2gujA[/vine]

PS It Matters
York, ME
or call (855) PSITMATTERS

NOTE: This project is just one of many worth-while reasons why I love working at PixelMEDIA

What? Really #pretty #flowers

[vine]https://vine.co/v/hZd2uQxHprj[/vine]

#oslo watching the rain #oslofanclub

Pause… Take a look around, and continue

When things don’t work… sometimes we have to stop what we’re doing, take a look around and assess what does work; even if that means swallowing our pride and admitting the hurdle was myself. When I was getting started in the early 2000’s, I had no idea what I wanted. All I knew was I wanted to work with video and somehow tell stories about interesting people. Sure I dabbled with blogging back then, and you know it helped me build some impressive SEO rankings. But it just didn’t jive with me, so I gave it up. Now, I’ve come full circle.

Okay, so I have some catching up to do. But that shouldn’t matter, because my success from here moving forward will stand as a good guide for you. My purpose is to demonstrate to you how you too can implement some of the very same techniques to raise your own visibility and drive more awareness (and ultimately more dollars) for your business. Let’s see how this goes.