Click image to read original article from AdWeek.

Content driven by a good story can make all the difference in how others perceive a new or unfamiliar “brand.” It draws people in and opens the door to receiving future content (and possibly offers) favorably. So what story is your brand telling? If you haven’t actually sat down to think it out, maybe it’s worth the time and effort.

While some of the video examples in this article appear to have been removed, it’s still worth the read. Let me know which story your brand is in the comments below.

• Overcoming the monster
• Rebirth
• Quest
• Journey and Return
• Rags to Riches
• Tragedy
• Comedy

It’s a shame so few of us enjoy our work. We loathe the routine because we’ve been entrained to see work in terms of hours on a clock, days into weeks into years… What if we could redefine those routines to give us the flexibility to be present for the people that matter? Whatever you think about the adverse affects of technology on our relationships, there’s something attractive about being able to spend meaningful amounts of time with one’s kids while also being able to accomplish professional responsibilities when necessary.

HP wanted a commercial that took a lighthearted, comical approach to showing off their new tablets equipped with wifi. We delivered. See a Dad who dictates NO ELECTRONICS, but finds himself sneaking wifi breaks when needed. Hats off to our wonderful talent who played like a family would and allowed us to capture a very real to life peek at a Dad with his kids on a trip into the woods.

Produced by: Ryan Gibeau, Ethan Blum
Directed by: Ryan Gibeau
Actors: Josh Wolinsky (Dad), Sydney Newman (Daughter), Demetri Maugeri (son), Kimberley Hellem (co-worker)
Edited by: Travis Bleen, Kelly McDermid

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Ryan Gibeau is a NYC based filmmaker and a native of New Hampshire. You can follow learn more by visiting Rock*It Films.

It seems to me like there has been an explosion of timelapse examples lately… many of them truly awe inspiring. Even your flipping iPhone has timelapse features built right into it now. My personal favorites are the examples featuring the wonder of the night sky. So when I saw this post featured on Planet 5D my jaw dropped. Edited by filmmaker Guillaume JUIN, this example incorporates images taken from the International Space Station (ISS), courtesy of NASA.

From the Vimeo description:

What does astronaut see from up there? From the red soil of africa, the blue water of oceans, to the green lights of the poles and yellow light of human activity, discover, throught this journey to space, something astoundingly beautiful and strange at the same time.
I wanted to do something different from what has been done before with those shots. Something more dynamic and fast. After all, ISS travel through space at 28.000km/h! There are also more recent footage that have never been used (at least I think…) in other edits.
All the credit goes to the crew members of ISS expeditions 28, 29, 30, 31, 34, shot from 2011 to 2014.
The international Space Station weigh 377 tons, orbits the earth at around 350km from the surface, and does one spin around the earth in 1h30, at 28.000k/h! At 1’11 we can see a little refueling shuttle desintegrating back to earth. At 1’20, it’s a little telecom satellitte that is launch in orbit. The little green and purple lights you can see at 1’57 are respectively fishing boats and oil platforms offshore with the big city of Bangkok nearby.
All the footage (around 80GB of pictures) was processed throught after effects/premiere, denoised for some shots, removal of dead pixels for some shots, deflickering, and simple color grading (didnt want to change the already incredible look! just curves, saturation, and some blue crushing). Don’t hesitate to comment and ask questions about the video!
Video courtesy of the Earth Science and Remote Sensing Unit, NASA Johnson Space Center
eol.jsc.nasa.gov/Videos/CrewEarthObservationsVideos
Editing: Guillaume JUIN
guillaumejuin.fr
Music: Astronaut – Vincent Tone