Apple’s Oscar Commercial Produced on iPad
In yet another examples of how devices like iPhone/iPad can be used to tell compelling, commercial storylines, the commercial spot Apple aired during the Academy Awards Show (aka: the Oscars) was produced entirely on iOS. However, technology is still no substitute for good storytelling. In the 60 second piece titled, “Make a Film with iPad,” Martin Scorsese offers a voiceover full of inspirational wisdom for creative expression. Overlaid is a montage of video clips capturing the creative process of a group young filmmakers.
Also found in this article from The Verge.