User-generated content embraced by Sears ecommerce
A great example of a large brand embracing user-generated content to support its ecommerce operation has been posted to MediaPost. In this article, Drew Neisser recounts a conversation he had with Sears‘ John Courtney about the 33,000 user-generated reviews Sears has posted on its ecommerce site. Still think the content your fans and consumers are generating isn’t up to par with your brand’s image? Have a read through this article and reconsider.
Dan is a professional brand storyteller who has worked across a range of industries including publishing, consumer, manufacturing, investment banking and private equity. He is driven by a passion for connecting more meaningfully with others by habitually turning ordinary moments into sharable stories with video.
