Posts related to content marketing and strategy.

PechaKucha Night #23 – Portsmouth

I recently presented at PechaKucha Night Portsmouth #23. For those of you unfamiliar with PechaKucha (pe-CHA k-CHA), it’s a presentation format designed to limit duration to 20 slides at 20 seconds each – so 6:40. I’ve presented in this format before, but felt an urgent need to mix things up this time around. Since the subject of my presentation was the accessibility of video and the need for developing the skills of a storyteller, I reasoned that it was perfectly appropriate for me to use 20 x 20second video slides as opposed to the standard static slides. So that’s what I did.

I admittedly stressed myself over the balance between imagery and the narrative I expected to share with the audience. I was still somewhat vague on the last point up until I was called up to the stage, but I expected that might be the case, so I broke it down into three main components – a brief backstory (for context), a practical example of working with videos sent in by friends around the world, and an invitation to experiment. That way, I figured, if I lost track of myself I would only have to make it through to the next section. As it is, I can talk about this subject all day long, so a 6 minute presentation didn’t actually scare me. I did however put aside my notes and decided to wing it at the last minute. Have a peek at the video and tell me how I did.

Business videos created from your presentations

Business videos – or more generally video content can come in many shapes and sizes… From shortform Vine or Instagram videos, to snappy promotional or indepth training videos. But not everyone is comfortable with camera and editing equipment, so what options are available for those looking to create effective business videos without the skill or cost of a professional videographer?

Knovio iPad App

Knovio: Business video made easy

Let’s assume you have a knock-em-out slide deck and a wonderfully charismatic presence on stage, and that the information you have to share is, well… let’s just say there are people out there searching for it. That’s where this new app for iPad comes in. Knovio allows you to create truly compelling business videos using your powerpoint presentation and the video camera on your iPad. The interface is simple enough for even the most tech-inept to navigate, and opens new opportunities for integrating video content into your marketing/communication strategy.

For a more extensive review of the app, check out this article by Greg Jarboe via REELSEO.

Link» New iPad App Radically Simplifies Business Video Creation

Vine launches official profiles, finally.

vine

 

Vine — you know, the 6 second video sharing app — has finally launched official online profiles for those without a mobile device to consume your diversionary and somewhat non-sensical content. I’m still looking for a few enhancements, such an RSS feed and I’d love to see advanced search options with date range and perhaps a grid view, but hey… they may get around to it. Remember, Vine is only 1 year old. Let’s hope it still has some tricks to offer.

And while you’re checking it out, be sure to follow me on Vine

User-generated content embraced by Sears ecommerce

A great example of a large brand embracing user-generated content to support its ecommerce operation has been posted to MediaPost. In this article, Drew Neisser recounts a conversation he had with Sears‘ John Courtney about the 33,000 user-generated reviews Sears has posted on its ecommerce site. Still think the content your fans and consumers are generating isn’t up to par with your brand’s image? Have a read through this article and reconsider.

Best promotional YouTube campaign. And the winner is…

PBS has launched a rather compelling campaign promoting the quality of their programming by launching a direct attack on the Reality Television industry. TV Gone Wrong seeks to reach television viewers fed up with the low value associated with the mindless drama associated with some far off swamp or  mid-Atlantic coastal state, and donate $13 to 13. Check out the campaign below and be sure to click the overlaid annotation at the end. For those of you unfamiliar, annotations is a feature offered by YouTube to add interactivity to videos (not currently available on mobile).

http://www.youtube.com/watch?v=7o3_q_ZWyGw

http://www.youtube.com/watch?v=OQRG8YaXDK8

http://www.youtube.com/watch?v=0722x_o84Qs

 

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