7 Types of Stories for Your Brand

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image_from AdWeek

Click image to read original article from AdWeek.

 

Content driven by a good story can make all the difference in how others perceive a new or unfamiliar “brand.” It draws people in and opens the door to receiving future content (and possibly offers) favorably. So what story is your brand telling? If you haven’t actually sat down to think it out, maybe it’s worth the time and effort.

While some of the video examples in this article appear to have been removed, it’s still worth the read. Let me know which story your brand is in the comments below.

      • Overcoming the monster
      • Rebirth
      • Quest
      • Journey and Return
      • Rags to Riches
      • Tragedy
      • Comedy

The Verge, Deadmau5 and drones

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The crew at the Verge are great storytellers and they always seem to have access to the best toys. Here they are visiting deadmau5 who also seems to have a thing for toys & gadgets.

Understanding Frame Rates

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If you’ve ever been confused by the seemingly illogical standards we commonly refer to as “Frame Rate” in film & video production, this 15 minute explaination from Filmmaker IQ will help set you straight. In this video, they delve into the history of frame rates in motion pictures’ early days, how those standards were adopted into black & white television broadcast (and the challenges of broadcasting in color), and generally how we wound up where we are today. Take the time to watch this video. It’s packed with great information.

This guy hacked a NES Power Glove to help with Stop Motion

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#heycool – remember the NES Powerglove your friend had back in the 80’s? Check out how this stop-motion animator hacked it to create an important tool for his craft that significantly streamlined his workflow.