User-generated content embraced by Sears ecommerce

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A great example of a large brand embracing user-generated content to support its ecommerce operation has been posted to MediaPost. In this article, Drew Neisser recounts a conversation he had with Sears‘ John Courtney about the 33,000 user-generated reviews Sears has posted on its ecommerce site. Still think the content your fans and consumers are generating isn’t up to par with your brand’s image? Have a read through this article and reconsider.

A few Vine ideas for NHFF’s social video contest

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Howdy friends and neighbors, have you signed up for the 2013 NH Film Festival‘s Social Video Contest? Winners get 2 VIP passes to this year’s festival. Well, I thought you might find some inspiration from the following examples. So take this opportunity to embrace the spirit of filmmaking in 6 or 15 seconds. Go ahead and thrill us.

Give your submission a touch of TMZ

[vine]https://vine.co/v/hA7HIF6YJOv[/vine]

Show us your BeatBox

[vine]https://vine.co/v/hAtblHOr0mi[/vine]
[vine]https://vine.co/v/hKniYapneI2[/vine]

Conjure up some magic

[vine]https://vine.co/v/hAtbPmdAqwg[/vine]

Share your journey to NHFF, near and far

[vine]https://vine.co/v/hAtrebV5ex6[/vine]

Give us your best monlogue [vine]https://vine.co/v/hK19JbTitID[/vine]

Develop a character (or 2)

[vine]https://vine.co/v/hADnDa5lUhQ[/vine]
[vine]https://vine.co/v/hmLmv03E7Bh[/vine]

Scare us

[vine]https://vine.co/v/hAnQ5mHzDUq[/vine]

Give us a reason to ask, “WTF?”
[vine]https://vine.co/v/hKvp3DgKUFm[/vine]

Get the office in on your submission

[vine]https://vine.co/v/hqAbiV3FKJe[/vine]

Flash a whole bunch of neat images on the screen.

[vine]https://vine.co/v/hqjgEU1gleb[/vine]

Be overly excited about something trivial.

[vine]https://vine.co/v/hq39wxIna3w[/vine]

Tell a story as a series over several submissions.

[vine]https://vine.co/v/bYTVhXBAx7t[/vine]
[vine]https://vine.co/v/bYtZl13v3v6[/vine]
[vine]https://vine.co/v/bYEdnariWpn[/vine]

Want to register for the contest? Get started here »